HMD Global
Digital Analytics Team Leader
HMD Global is the home of Nokia Phones, an historical Finnish brand that's known for its quality and durability. Since 2021 I'm leading the team that is in charge of reporting all website and ecommerce performance for the global marketing team.
My role on the project
Since 2021 HMD Global understood that Digital Analytics was a key activity to better understand the consumer behaviour and how to optimise the performance of the website. To serve this need I built a team of specialists ensuring that all the important technical pillars were in place and I’m leading them through the journey of being a data-driven company.
The key activities performed by the team include: CRO and A/B/n testing, Google Looker Studio dashboards creation and maintenance, Power BI dashboards creation and maintenance, Google Analytics and Tag Manager tracking implementation and governance, tracking integrations with Facebook and Instagram, and general technical consulting.
Project done while working at Luxid.
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